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MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 1.

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Presentation on theme: "MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 1."— Presentation transcript:

1 MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 1

2 It is the form of campaigning used by political candidates to reach and influence voters. Types – introducing new schemes launched by the party\ voicing party’s opinion on POLITICAL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 2

3 ADVOCACY ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 3

4 RETAIL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 4

5 INSTITUTIONAL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 5

6 FINANCIAL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 6

7 PRIMARY & SELECTIVE ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 7

8 COMPARATIVE ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 8

9 PRO-BONO /SOCIAL ADVERTISING MRS. GRACY D'SOUZA, ASSISTANT PROFESSOR J. M. PATEL COLLEGE OF COMMERCE 9

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