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Published byKatrina O’Connor’ Modified over 9 years ago
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Promoting Behavior Changes by Making It Easier and More Rewarding: Benefits and Costs
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What do we mean by making behavior change easier and more rewarding? SESDED Superior Exchange Socially Desirable Easily Done
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Why should you try to make behavior change easier and more rewarding? Because it's possible, and it's important
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When is the best time to address benefits and costs? It's about where in the process of change the target audience is: Knowledge about the problem Belief in the problem's importance Desire to change Belief in one's ability to change. Action Ability to maintain the change
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What are some ways to look at the benefits of behavior change? Short-term individual benefits Short-term benefits to others Long-term individual benefits Long-term benefits for others
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What are some ways to look at the costs of behavior change? Economic Physical Time and logistics Psychological Social
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How do you make behavior change easier and more rewarding? Conduct market research and find out: – The real reasons people are willing to contemplate changing their behavior – How people would prefer to accomplish behavior change – Whether others' opinions would sway the target audience's decision – What benefits or costs would actually push people to make the change desired – What kinds of support would make it easier for people to change
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How do you make behavior change easier and more rewarding? (cont.) Develop a strategy – Start with SESDED – Think about what the target audience needs to make change possible – Decide how to maximize benefits – Decide how to minimize costs – Learn about and counter the competition – Make the new behavior socially desirable – Make the change easily done Pretest
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