1. 1 MISST – Team 2 Chad Daniels Tom Vaughn Dorothy Skowrunski Project 1 Should Microsoft buy Yahoo!?

2. 2 Who We Are 3 rd Party Consulting Firm with No Bias Towards Either Microsoft or Yahoo!

3. 3 Question & Recommendation Should Microsoft buy Yahoo!? NO – Microsoft Should NOT Buy Yahoo!

4. 4 Why Is Yahoo! Attractive? Successful Search Engine Large User Base – 500m globally Leader in Online Advertising -$50b 2010 Social Media, Video and Mobile

5. 5 Concerns and Challenges 80% of All Acquisitions Fail 2 Very Different Business Cultures Possible Negative ROI

6. 6 Concerns and Challenges Consumer Perception (drop in MS Stock) Expensive Offer Reported Approximately $30 – 50 Billion Yahoo Declined Purchase Offer

7. 7 Microsoft Current Activity Microsoft Purchased aQuantive and Other Ad Companies This Year Microsoft has Tools to Allow Them to Compete in Web Services Arena

8. 8 Microsoft Future Activity Personal Experience Amount of Data Access to Technology

9. 9 Conclusion Microsoft is in the process of positioning themselves with the right software and technology to move into the future without merging or acquiring Yahoo!

10. 10 Questions?