2. HPV Health Promotion Campaign Ann Butler Office of Immunization and Child Profile

3. WA HPV rates

4. #WeCanStopHPV

5. Solutions to Increasing Uptake Teen ParentProvider

9. Whooping Cough Health Promotion Campaign

10. Campaign Overview Campaign Goal: Raise awareness about pertussis among pregnant women across the state Media Buy: October 19th-December 31st Markets: Radio, digital, and outdoor

11. Medium Traditional Radio Traditional Outdoor (in SW WA only) Digital Description Seattle market Spokane market Yakima market Tri-Cities market Southwest WA market Transit Billboard Google & Bing Facebook Newsfeed Mobile & Desktop Targeted Display Targeted Video Audio Ads (Pandora) Display & Facebook Retargeting Impressions 7,083,400 6,136,371 15,544,865

14. English Radio Ad Spanish Radio Ad

15. Post-Campaign Survey Goals: See if target audience recalled campaign messages Get opinions on creative Gauge awareness and opinions about whooping cough/Tdap See if women took action to talk with a provider and/or get the vaccine

16. Post-Campaign Survey Goals: See if target audience recalled campaign messages Get opinions on creative Gauge awareness and opinions about whooping cough/Tdap See if women took action to talk with a provider and/or get the vaccine