1. Point of Purchase Materials What Are Point Of Purchase Materials? How Do I Use Point Of Purchase Materials? EXAMPLES Informational Signage Pricing Signage

2. What Are Point Of Purchase Materials? Any signage that draws attention to a product or group of products can be considered as P-O-P material. This includes Prices, Sale Info, and/or Product Information. What Are Point Of Purchase Materials? How Do I Use Point Of Purchase Materials? EXAMPLES Informational Signage Pricing Signage

3. How Do I Use Point Of Purchase Materials? Point of Purchase signage should be used to: Draw attention to products/services Inform and Motivate Create Enthusiasm Spur Impulse Purchases Be “Silent Salesmen” that help customers make a purchase decision What Are Point Of Purchase Materials? How Do I Use Point Of Purchase Materials? EXAMPLES Informational Signage Pricing Signage

4. Designed To Catch Customer’s Attention Relay Information Get Customer To Do Something Drive a Related Sale Informational Signage What Are Point Of Purchase Materials? How Do I Use Point Of Purchase Materials? EXAMPLES Informational Signage Pricing Signage (Click the brand you want for signs)

5. OVERVIEW- Sample Informational Signs (Click on a thumbnail for details)

6. OVERVIEW- Sample Informational Signs (Click on a thumbnail for details)

7. Every Item or group of items on the showroom floor should be priced. Customers have to know the price before they will make that all important buying decision. Pricing Signage What Are Point Of Purchase Materials? How Do I Use Point Of Purchase Materials? EXAMPLES Informational Signage Pricing Signage (Click the brand you want for signs)

8. OVERVIEW- Sample Price Signs (Click on a thumbnail for details)

9. OVERVIEW- Sample Price Signs (Click on a thumbnail for details)