1. Hotel Business : Development ,Strategic Direction, and Future Advancement -Focused on the Hotel Industry in Korea Speaker: Jieun Kim dep. of Hotel & Tourism Catholic University of Daegu

2. Contents Introduction Development of Hotel Business in Korea
Strategic Direction
Future Advancement
Summery and Implication

3. Introduction Hotel Business in Hospitality Industry
Past-Present of Hotel Business
Suggest Implications of Future Advancement

4. Development of Hotels in Korea
First Hotel in 1888
(International Exchange & Tourism Income)
Up to 1999 (Demand of travelers)
Continued (through Korean wave, Tourist site like Jeju Island, global business site like Soul etc)

5. Aspects of Hotel Brand Distribution
Global Chain Hotels: ex) Marriot, Hyatt, Accor Hotel Group, Intercontinental Hotel Group, Starwood Hotel & Resort etc.
Local Hotel Brand: ex) Shilla and Lotte

6. Strategic Direction Paradigm of Hotel Marketing
- Core Value(ex: wedding, MICE, restaurant event, SNS, Medical Tourism)
Creative Service Product(ex: Meetings imagined from Marriot, Movement of Yummy Jeju from Shilla)
- Corporate Social Responsibility(ex: eco tourism management)

7. Strategic Direction Coping with Dynamic Issues: Mers
Provocation of North Korea
Terror
** Quick Reaction Drill, Crisis Management Manual, Build-up Image of Security like Japan,

8. Future Advancement
Coexistence: Corporate Social Responsibility, Collaboration(MOU with other business industry), Sharing and Exchange
Customer Loyalty: SNS, Communication, loyalty program
Adoption of Technology: What we should take
HR Management: Recruiting, Training, Benefit, Creative Organizational Culture

9. Summary and Implication
Hotel Business In Korea
Past Development and Current Business Strategies in Hotel Management
Future Advancement