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EXHIBITORS’ AND VISITORS’ SURVEY RESULTS PAP-FOR RUSSIA 2010 XI International conference and exhibition for pulp and paper forestry, tissue, converting and packaging industries
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visitors’ survey phenomenal growth of visitors, unrival internet activity 7 155 industry professional visitors (69% more than in 2008) 2428 visitors were registered in Internet (only 38 in 2008)
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visitors’ survey: more than 50% of new visitors attracted to the show 28% of all visitors attended PAP-FOR 2008
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visitors’ survey: specialization
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visitors’ survey: 27% visitors are pulp&paper mills
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visitors’ geography: 78% domestic visitors
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visitors’ geography: main Russian pulp&paper regions presented
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visitors’ survey
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visitors’ survey: 17% with experience of more than 20 years!
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visitors’ survey: 51% decision makers
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visitors’ survey: source of information – 35% professional media, 25% recommendation, 18% internet
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visitors’ survey: PAP-FOR visitors are motivated in purchasing but also in learning and gaining professional contacts
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visitors’ survey: visitors decided to attend during 1 month and mostly 1 week before the show
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visitors’ survey: high satisfaction with the results of exhibition Visitors’ satisfaction rate with the show is evaluated by 79,4% in 2010 84,8% intend to visit PAP-FOR in 2012 69,7% have established new business contacts Professional visitors’ number has increased by 69% (compared to 2008) and reached 7 155 specialists
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visitors’ survey: objectives for visiting - reached!
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visitors’ survey: areas of interest – majority are interested in pulp&paper, paper production, board
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exhibitors’ survey: high level of loyalty, good percentage of new companies 255 exhibitors from 22 countries Evaluated 2008, 2010 statistics demonstrate average retention rate of 58% of the clients.
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exhibitors’ survey: extreme growth of exhibitors’ satisfaction Exhibitors’ satisfaction rate is equal to 81% 87,9% will recommend the exhibition to their colleagues 88,2% intend to participate in PAP-FOR Russia 2012 94,1% have established new business contacts
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exhibitors’ survey: objectives for exhibiting - reached! %
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excellent results of the event are proved by high loyalty of its participants exhibitors’ loyalty to PAP-FOR is equal to 88,2% visitors’ loyalty to PAP-FOR is equal to 84,8%
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THANK YOU FOR YOUR ATTENTION! ANNA TROSHINA, PROJECT DIRECTOR 24/1 BLD. 5, BOLSHAYA NIKITSKAYA ST. MOSCOW 125009, RUSSIA T: +7 495 937 68 61, M: +7 926 520 92 08 F: +7 495 937 68 62 anna.troshina@reedexpo.ru
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