1. Finding a New Slice of The Pie! A Target Market Analysis Study By: (Place your names here)

2. Project Objectives: 1.Determine a profitable segment within the pizza market to target 2.Describe a marketing mix that meets the needs of your target market 3.Create a print ad that will attract and motivate your target market

3. (List name of segment here) List at least six important characteristics about your chosen segment using bullet points. List why you feel this is a good segment to target. Insert a picture that represents your segment. Link to tapestry research tapestry research

4. Product What type of pizza and service will appeal to your target market? Price How will you price your food? Economy, average, up scale? Place What type of locations (malls, strip malls, stand alone, drive-thru, carry out, delivery, ect) will appeal to your target market? What kind of atmosphere will you have? Promotion What will be the best way to motivate your target market to give you a try? What form of advertising will work best with your target market? Marketing Mix

5. Print Ad (Copy and paste your print ad here)