1. UER Formation Internationale Nathalie Labourdette, UER European Commission, Dubvrovnik, 7-8 June 2006 European Communications Network Nathalie Labourdette EBU International Training

2. How to handle the dynamics of today’s Broadcasting business? Professionals find responsive, adaptable and imaginative answers Invest and train them Training is a combination of : –knowledge –savoir-faire & practises –intercultural competences

3. EBU International Training is a concrete platform for knowledge transfer at international level at national level

4. At International level What : –benchmark & eye opener –content: new & cutting edge –best practises –network How : –Seminars, Master courses

5. At national level : on-going partnership What : –sets of new skills aligned with one Broadcaster's business development –a catalyst for change & development How : –Customized workshops

6. Partnership with Members > 1000 professionals trained each year 30 programmes / year

7. 5 domains of training

8. Quality standards Validation of competencies Integrated evaluation

10. Communicating EU : first thoughts What and why EU ? (Territory, Treaty, Institutions, Policy, stories on Economics, current affairs, foreign affairs, domestic affairs, sports, politics, etc.) What news? What is the interest of the viewer? What is the role of the journalists? What is the PSB remit?

11. Incorporate EU in programming A plural approach to programming Networks & best practises Faces

12. Plural approach to programming Make programmes on and about Europe: identification and reputation Inclusive Broadcast: –Europe becomes part of TV and Radio language –European Union an opportunity not a problem –new formats (TVR sitcom); Talk shows –in the News : Metissage : selecting new angles for a story Digital platforms: new types of content & new audience (blogs, IPTV, TV on mobile, etc.) Investigative journalism

13. Networks & practises –networks of ideas –networks of best practises –networks of professionals –networks of young journalists –networks of projects

14. Faces of Europe Enhancing cultural diversity of EU Who is EU : who to call, who to see? Nurture faces and images for Radio and Television. Creating images & sounds of Europe Training for each approach Support needed

15. Our vision For a new generation of Public Service Broadcasters

16. Contact labourdette@ebu.ch www.ebu.ch/training