1. 13 Communication in the Sport Industry C H A P T E R
G. Clayton Stoldt, Wichita State University
Stephen W. Dittmore, University of Arkansas
Paul M. Pedersen, Indiana University
Chapter 13

2. Sport Communication Prominent and exciting aspect of sport management
Includes myriad actions and activities
A process by which people in sport, in a sport setting, or through a sport endeavor share symbols as they create meaning through interaction

3. Theoretical Framework of Sport Communication
Genres
Context
Process
Elements
Effects

4. Elements in Communication Process
Sender
Message
Channel through which message is delivered
Receiver

5. Communication Models
Shannon and Weaver added encoding and decoding to the process
Schramm
Added element of feedback
Argued that for communication to exist, sender and receiver must share something: common language, vocabulary, or interest and understanding

6. Effects
The effect communication has on parties involved in an interaction
Theories of mass media effects
Uses and gratification
Agenda setting
Innovation
Diffusion of information
Modeling and cultivation

7. Strategic Sport Communication Model (SSCM)
Provides a framework for interaction between communication dynamics and settings
Elements
Sport communication process
Personal and organizational communication in sport
Sport mass media
Sport communication services and support

8. Figure 13.1

9. Personal and Organizational Communication
SSCM component I
Personal sport communication: intra- and interpersonal and small group
Organizational sport communication: intra- and interorganizational
Communication skills

10. Sport Mass Media SSCM component II Publishing and print communication
Electronic and visual communication
New media; International Sidebar: Realmadrid.com

11. Table 13.1

12. Sport Communication Services and Support
SSCM component III
Advertising
Public relations and crisis communication
Research

13. Sport Public Relations
Models of public relations practice
One-way models
Two-way models

14. Media Relations in Sport
What media relations specialists do
Writing news releases
Planning news conferences
Managing the press box
Careers in media relations
Professional profile: Larry Rankin

15. Community Relations (CR) in Sport
What CR professionals do
Careers in CR
Professional profile: Aprile Pritchet

16. Various PR Positions Corporate communications Creative specialists
Employee and volunteer relations
Web site manager 
PR jobs focusing on relations with donors, government, and various governing bodies

17. Practical Application
Critical thinking in sport communication
Ethics in sport communication
Ethical issues in media relations
Ethical issues in community relations

18. Three Review Questions
Why is communication a critical concern to all sport managers whether they are communication specialists or not?
What are the elements of the SSCM? What kinds of career opportunities pertain to the various elements?
Describe the work of sport media relations professionals. What sorts of tasks are part of their job descriptions?