1. Tips, Tricks & A Little Good News A GUIDE TO MARKETING YOUR SCHOOL HEALTH PROGRAMS

2. City education officials fumble creation of clear swine flu school-closing rules Custodians, nurses work to keep swine flu out of schools Schools aim to make lunches healthy, tasty Selling obesity at school School exercise may not keep children fit ‘Girls on the Run’ program builds confidence as it encourages exercise Local Health Department to end school nurse program

3. But how?

4. Why is communication and marketing so important for a school district?

5. Why is it particularly important to market and communicate your school health programs?

6. So… What does your plan need to include?

7. Simple letters & first-person columns see a lot of ink.

8. Newsletters appeal to lots of different people.

10. News releases help control the message.

11. Press conference provide a visual when there isn’t one.

12. Being available pays off.

13. You can reach more people with e-mail and the Web.

14. Use us. That’s what we’re here for.

15. Last and probably most importantly… Don’t be scared.

16. What’s the good news? For the most part, it’s all GOOD.

17. Don’t be an American Idle: Mississippi schools focus on fitness Coordinated health services integral part of K-12 education FEEDING MINDS – AND BODIES You can do it! Health report: More nurses in Mississippi schools Schools given grants to improve kids’ health Mississippi awarded grant to fight childhood obesity Schools provide information on how to stay health during swine flu scare

18. RESOURCES Office of Healthy Schools www.healthyschoolsms.org (Contact: Shane McNeill, psmcneill@mde.k12.ms.us)psmcneill@mde.k12.ms.us Mississippi Department of Education, Office of Communications www.mde.k12.ms.us/Extrel/comm/comm.htm (Contact: Pete Smith, psmith@mde.k12.ms.us)psmith@mde.k12.ms.us National School Public Relations Association www.nspra.org (Contact: Marisa Oliveri, Mississippi chapter president, marisa.oliveri@rcsd.ms)marisa.oliveri@rcsd.ms Public Relations Association of Mississippi www.pramonline.org (Contact: Pete Smith, psmith@mde.k12.ms.us)psmith@mde.k12.ms.us

19. Questions?