1. 1 Copyright Prosci 2012. All rights reserved. Developing a Sponsor Assessment Diagram This chart will be a strong predictor of success or failure for your change.

2. 2 Copyright Prosci 2012. All rights reserved. Step 1. Identify impacted groups Examples: Logistics Sales Manufacturing Finance

3. 3 Copyright Prosci 2012. All rights reserved. Sales Region 2 Primary Sponsor LogisticsMFGFinance Sales Region 1 Step 2. Draw a Sponsor Assessment Diagram Add the impacted groups at the bottom of the diagram. You will be creating this diagram from the bottom looking upward into the organization.

4. 4 Copyright Prosci 2012. All rights reserved. Step 2. Draw a Sponsor Assessment Diagram For each impacted group, add the person that this group of employees would view as “in charge” of their area. Primary Sponsor D.C.T.L.W.R.B.U.C.H. e.g., Director of Logistics e.g., Vice President of Sales Sales Region 2 LogisticsMFGFinance Sales Region 1

5. 5 Copyright Prosci 2012. All rights reserved. Step 2. Draw a Sponsor Assessment Diagram Using the formal reporting structure, add all managers between these sponsors and the primary sponsor (or up to a management level equal to the primary sponsor). Primary Sponsor S.P.M.B. A.B.G.F. E.G. ITE.T. U.W. D.C. P.O. T.L.W.R.B.U.C.H. Sales Region 2 LogisticsMFGFinance Sales Region 1

6. 6 Copyright Prosci 2012. All rights reserved. Step 2. Draw a Sponsor Assessment Diagram Show the relationship between the primary sponsor and any peers at the highest level. This resulting diagram is the sponsorship group that you will assess in Step 3. Primary Sponsor S.P.M.B. A.B.G.F. E.G. I.T.E.T. U.W. D.C. P.O. T.L.W.R.B.U.C.H. COO Sales Region 2 LogisticsMFGFinance Sales Region 1

7. 7 Copyright Prosci 2012. All rights reserved. Step 3. Determine position of sponsors and key managers relative to the change Assess the position of each manager relative to this change. –Openly support the change = A –Openly oppose the change or are neutral = B If unsure about a manager’s position on this change, check with your primary sponsor or someone close to this person (or ask him or her directly).

8. 8 Copyright Prosci 2012. All rights reserved. 4. Determine the change management competency level of each person on the sponsor assessment diagram Assess the sponsorship competency of each manager in the sponsor assessment diagram. –Level 1 = experienced and competent in change management (80 -100 score on Sponsor Competency Assessment) –Level 2 = limited experience and skills in change management (70 -79 score on Sponsor Competency Assessment) –Level 3 = little knowledge or skills in change management (< 70 score on Sponsor Competency Assessment) Use the Sponsor Competency Assessment for assessing general sponsorship behaviors (for the class exercise, complete this assessment for only one manager).

9. 9 Copyright Prosci 2012. All rights reserved. Step 5. Enter alphanumeric designations on the Sponsor Assessment Diagram T.J. A1 S.P. A3 M.B. A1 A.B. B2 G.F. A1 E.G. B2 I.T. B1 E.T. A3 U.W. B3 D.C. B3 A.O. A2 T.L. A2 W.R. A3 B.U. B1 C.H. A2 COO A3 Sales Region 2 LogisticsMFGFinance Sales Region 1

10. 10 Copyright Prosci 2012. All rights reserved. Step 6. Color code the Sponsor Assessment Diagram A1 B1, B2, B3, A3 A2 Green – supports the change and has demonstrated a high-level of sponsor competency. Yellow – supports the change and has demonstrated a moderate level of sponsor competency. Red – opposed to the change or has demonstrated a low level of sponsor competency. Alpha-numeric legend A = Supportive of the change B = Neutral or opposed 1 = High level of sponsor competency (score of 80 – 100) 2 = Moderate level of sponsor competency (score of 70 – 79) 3 = Low level of sponsor competency (score < 70)

11. 11 Copyright Prosci 2012. All rights reserved. Step 6. Color code the Sponsor Assessment Diagram T.J. A1 S.P. A3 M.B. A1 A.B. B2 G.F. A1 E.G. B2 I.T. B1 E.T. A3 U.W. B3 D.C. B3 P.O. A2 T.L. A2 W.R. A3 B.U. B1 C.H. A2 COO A3 Sales Region 2 LogisticsMFGFinance Sales Region 1 Primary Sponsor

12. 12 Copyright Prosci 2012. All rights reserved. Step 7. Present your assessment results to the primary sponsor Maintain confidentiality (avoid embarrassing or surprising a business leader – use this diagram with care!) Gain concurrence from primary sponsor Have a plan ready to address yellows and reds (this should appear in your Sponsor Roadmap) Enlist support of primary sponsor to address the most serious challenges