1. The Use of Social Media for Professional Communication and Education in Psychiatry May 16, 2009 Annual APA Meeting, San Francisco Steven R Daviss, MD, DFAPA Chair, Dept of Psychiatry Baltimore Washington Medical Center

2. Terminology Web Log --> Weblog --> Blog: A collection of short writings or 'content', usually displayed in reverse chronological order, from newest to oldest Social media: Post: A single piece of content within a blog (poster=one who posts) Comment: A reader's response to a post Podcast: An audio or video recording easily downloaded from the internet which can be listened to on a computer or ANY mp3 player (including iPods)

3. For those of you who have found Twitter, this will make sense to you. For the rest, I’ll explain. Suggested Twitter hashtag for this talk: #apa09bff (bff, as in Blog, Friend, Fly) Follow me on Twitter: @shrinkraproy

4. Anatomy of a Blog

5. PostPost

6. BadgesBadges

7. SidebarSidebar

8. BlogrollBlogroll

9. ArchivesArchives

10. TagsTags

11. FooterFooter http://psychiatrist-blog.blogspot.comhttp://psychiatrist-blog.blogspot.com/ http://psychiatrist-blog.blogspot.com

12. Editing blog

13. Editing posts

14. Why would a psychiatrist write a blog? Creative outlet Education Interaction Understanding other points of view Helping others understand more about psychiatry

15. Who are you writing for? Anonymity? What to write about? Responding to comments Comment moderation?

16. Things medical bloggers worry about No medical advice Do not do anything that could be construed as establishing a physician- patient relationship Ethical Issues Blogging about patient experiences What not to write about Legal issues (eg, don’t blog about your malpractice trial)

17. Who reads Shrink Rap? 20% Physicians 22% Other Healthcare Professionals 29% Patients/Consumers 29% Others March 2007

18. Monthly Visits Monthly Pageviews Monthly Unique Visitors ~13,000/mo ~23,000/mo ~9,000/mo

19. Podcasts Format Frequency Topics Style Sound quality

20. Production Issues Editing software Audio format (mp3, m4a, aac, mono vs stereo) File size/bit rate (30min ~15MB @64kbit/sec) Storage, hosting xml files for iTunes, RSS feeds Show notes

21. http://mythreeshrinks.com

28. ~15,000 podcast downloads per month

30. see latest slideset for rest of the slides... A word about...

31. I will have up-to-date slides and other resources available at the following address: mythreeshrinks.com/apa09 shrinkraproy@gmail.com