1. BP REALITY OBJECTIVES & POLICIES presented by Oliver Werner Krulla

2. Overview BP’s Mission Statement BP’s Objectives BP’s Values BP’s Cultural Differences BP’s Policies BP’s Expansion plans Conclusions for BP

3. BP’s Mission Statement global wide Sustaining and enhancing our quality of life depends on them. Our goal is to play a leading role in meeting these needs from oil, gas, solar power and petrochemicals without damaging the environment

4. BP’s Mission Statement Finland Become the best, most reliable operator for property management in the energy supply business within Finland at a high quality level and prospective growth towards the Baltic area and Russia.

5. BP’s Objectives 1 BP Reality is training ground for expansion Regionalize BP’s corporate culture Gain experience in Finland as a successful trail operation

6. BP’s Objectives 2 Have a local managing style cooperation with the companies style "Think Globally, Act Locally” Brand Equity Partnering build on trust TQM as main target

7. BP’s Objectives 3 Homogenous staff Fun, fun, fun for the people to work Understanding the environment

8. BP’s Values Always do the best you can, and even more! Customer’s and employee’s satisfaction Environmental and ethical awareness No discrimination or illegal action

9. BP’s Cultural Differences Language skills Commitment to local corporate culture Adjusting policies Local management members to raise cultural sensitivity

10. BP’s Policies 1 Foster one BP Reality culture TQM reached through permanent training Constant measurement of business results as well as feedback

11. BP’s Policies 2 Support personal ambitions & talents “International” training base in Finland Multicultural management teams Communicate all the time

12. BP’s Expansion Plans Baltic and Russian employees already involved in the set up process in Finland Internships for prospective staff Export brand image already now Obtain as much information as possible

13. Conclusions for BP Collaboration in each part of business Key issues in HRM –TQM –Cultural Awareness –Communication